Hourglass
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A bright studio office with a long shared desk and an hourglass on it, drawn in survey lines.

About

Why Hourglass.

Too much time ticks away on repetitive work. We make companies AI-native, so the whole team gets its hours back for the work that matters.

The people

The people in your corner.

Changing how a company works is a partnership, not a software purchase. These are the people you work with.

  • Portrait of Michael Batko

    Michael Batko

    Co-founder and CEO

    Led Startmate for 8 years: raised $50M and backed 230 startups now worth $3.5B. Worked at two startups before that, one of them listed on the ASX.

  • Portrait of Finlay Ekins

    Finlay Ekins

    Co-founder and COO

    Engineered every foundation Hourglass ships: the brain architecture and the skills stack.

  • Portrait of Anna Sekulic

    Anna Sekulic

    AI specialist

    Runs the audits and team workshops. Shipped her own iOS app with AI tools alone.

  • Portrait of Jeremy Sharpe

    Jeremy Sharpe

    AI builder

    Builds the brains: company memory and agent infrastructure. Founded Speak Savvy, AI voice agents that answer calls for small businesses.

  • Portrait of Jeff Deutsch

    Jeff Deutsch

    SEO and GEO lead

    Took Superpower from 3k to 202k organic visits a month in 12 months. Grew ContactOut to more than $15M a year as head of growth. 16 years in SEO.

Our offices

Sydney and Melbourne.

We serve all of Australia.

A call

Talk to us about your company brain.

One 30-minute call with Michael or Finlay, our co-founders. If we are a fit, your audit can start the same week.

Book a 30-minute call.